ORGANIC LIGHT ROAST HOJICHA 60g

A new perspective on tradition. This light roast hojicha is a pure expression of terroir, born from a serendipitous moment on Jack Farm in Wazuka, Kyoto.

Starting as a high-grade tencha—the same leaf used for our finest matcha—it was intentionally roasted just to the point of inflection, creating an elegant new profile. This hojicha is smooth and creamy with a surprisingly bright and fruity character that honors the organic growing methods of its origin. It’s an honest, full-bodied expression of the Jack family’s commitment to craft and quality.

We recommend preparing this as a hojicha latte to fully appreciate its unique, subtle complexity.